An hedperf assessment of marketing, tourism and entrepreneurship education and graduate unemployment in osun state southwest nigeria

Entrepreneurship drives both industrial and economic development globally. This is particularly true for marketing tourism in emerging markets. Evidently, marketing/tourism graduates entrepreneurs (MTGE) stand better chances these markets.But MTGEs are yet to profitably effectively scale the unemployment huddles Nigeria. study attempts a qualitative adaptation of Abdullah’s (2006) HEdPERF Sultan Wong’s (2011) core quality dimensions understand why still unable huddles. The posits first that current perceptions Marketing, entrepreneurship education (MTEE) rather mistaken; MTEE expectations incongruent. Secondly,currents synonymous with learning walk before crawling. Thirdly, there largely mismatches between taught skills actual market demand. Urgent steps like diligent stock taking, conscientiously imbibing relevant vocations at early ages, change mind set keenly supervised capacity building programmes teachers/trainers suggested.Above all, complete overhaul Nigerian curricula deemed prudent. Thus do we submit may sow good seeds on fertile land move away from entrapment mono-product economy.